Ethical Colour: Towards Colour Sustainability in Design

Abstract:

In recent years, it has become imperative for design discipline to reflect on the social perspective, namely the growing dissemination of social and ethical concerns. The potential for fostering more sustainable user behaviour is a growing field of interest, together with a need for a careful evaluation of ethical issues. These social and ethical concerns are also of interest when working with colour, as it is a fundamental resource to build communication with users in product design, through marketing and appeal. When addressing current design discipline needs, designers should consider carefully evaluating sustainable colour applications, stimulating critical thinking and fostering concrete actions related to understanding how to reuse, recycle, and recover colours. This talk proposes a reflection structured through some directions on colour sustainability for design practice, trying to reflect not only on how to produce less waste but also to build a better relationship between humans, natural and…