Ethical Colour: Towards Colour Sustainability in Design

Abstract:

In recent years, it has become imperative for design discipline to reflect on the social perspective, namely the growing dissemination of social and ethical concerns. The potential for fostering more sustainable user behaviour is a growing field of interest, together with a need for a careful evaluation of ethical issues. These social and ethical concerns are also of interest when working with colour, as it is a fundamental resource to build communication with users in product design, through marketing and appeal. When addressing current design discipline needs, designers should consider carefully evaluating sustainable colour applications, stimulating critical thinking and fostering concrete actions related to understanding how to reuse, recycle, and recover colours. This talk proposes a reflection structured through some directions on colour sustainability for design practice, trying to reflect not only on how to produce less waste but also to build a better relationship between humans, natural and human-made environments and colour phenomena.

Bio: Dr. Ingrid Calvo Ivanovic

Colour Designer, Researcher & Consultant. PhD in Design Research, Politecnico di Milano. MA in Image Studies. Member of the Executive Committee (2022-2024) of the International Colour Association (AIC). Member of the Editorial Board of the Color Research & Application Journal. Member of the Steering Committee of the AIC+ISCC Colour Literacy Project. Member of Study Group on Colour Education (SGCE) and the Study Group on Environmental Colour Design (ECD) of AIC. Assistant Professor of the Design Department of Universidad de Chile, and Invited Lecturer at Politecnico di Milano, Italy. Since more than 13 years, is a full-time researcher in the field of colour, developing methodologies for its study, teaching, and application in design, architecture, and art concerning other research areas such as visual and curatorial studies. She has presented specialized conferences and workshops in different countries in America, Asia, Europe and Oceania.