Out of The Blue? Colour as Strategic Tool in The Built Environment to Engage With The Community
Thu, Mar 21
|Virtual Event
Celebrate International Colour Day with Keynote Guest Speaker, Udo Schliemann, who will focus on colour's use in branding, signage, and building identification for cultural centres, public buildings, and the workplace environment. Colour is inherent to the form, shape and function of these spaces.
Time & Location
Mar 21, 2024, 7:00 p.m. – 8:00 p.m. EDT
Virtual Event
About the event
Udo Schliemann - International Colour Day Keynote Guest Speaker
Abstract
As Principal Creative Director at Entro Communications in Toronto, a leading studio for branding, wayfinding and experiential design, Udo will delve into the profound relationship between colour and cultural centers, public buildings, and workplaces.
Colour plays a key role in branding, signage and building identification. It is used strategically to 'speak' to user groups, in ways that words cannot. Colour allows people to engage and identify with a building or program, to create a sense of home and inclusion. It is therefore a unique tool for place-making and place-keeping. Through real life examples, Udo will demonstrate how, since the pandemic - the lack of places to hang out, reach out to people, and foster real encounters - became obvious. Indirectly, colour can help us to overcome loneliness, and uplift our social and mental health.
The lecture will demonstrate the use…